Good News for Chocolate & Fairtrade Lovers!

Cadbury and the Fairtrade Foundation today announced plans to achieve Fairtrade certification for Cadbury Dairy Milk, the nation’s top selling chocolate bar, by end of Summer 2009. This groundbreaking move will result in the tripling of sales of cocoa under Fairtrade terms for cocoa farmers in Ghana, both increasing Fairtrade cocoa sales for existing certified farming groups, as well as opening up new opportunities for  thousands more farmers to benefit from the Fairtrade system.

Cadbury Chief Executive, Todd Stitzer, says, “This is an historic moment for our company. I am proud that the nation’s favourite chocolate bar will display the FAIRTRADE Mark.  I was in Ghana last month and saw how vital it is that businesses support their partners and the communities they live in. We believe that by joining forces with the Fairtrade Foundation, we can further improve living standards and conditions for farmers and farming communities, and create a sustainable supply of high quality cocoa for Cadbury.”

Edit: Cadbury Dairy Milk is now available under the fairtrade label. Woo hoo!! Lets hope this is the start of major brands considering how ethical their trading is and their willingness to change for the better. Well done Cadburys